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Meet the team

The people behind Sportsaro — helping athletes, teams, and fans connect through better sports experiences.

Dax Simpson

CEO & President

Meet Dax

Dax leads Sportsaro with a clear mission: help athletes, teams, and fans connect through better sports experiences. With a background in product strategy and community building, Dax guides the company vision and long-term growth.

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Jordan Lee

VP, IT & Web Development

Meet Jordan

Jordan leads Sportsaro’s technology and web development, building and maintaining the website and official tools that help athletes, teams, and fans stay connected. With a focus on reliable systems, intuitive design, and continuous improvement, Jordan turns ideas into useful online experiences.

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Kevin Bass

VP of Growth & Development

Meet Kevin

Kevin helps Sportsaro expand its reach by developing new partnerships, strengthening community programs, and turning fresh ideas into practical opportunities for teams and athletes. With a builder’s mindset and a passion for sports innovation, Kevin focuses on thoughtful growth that keeps people, performance, and connection at the center.

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Taylor Brooks

Community Success Lead

Meet Taylor

Taylor helps Sportsaro members get the most from every connection, event, and team moment. With a background in local sports and youth development, Taylor brings warmth, energy, and practical support to the community.

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Steve Beams

Account Executive

Meet Steve

Steve helps teams and sports programs get the most from Sportsaro. Known for careful follow-through and a practical, people-first approach, Steve is dedicated to making every organization’s experience easier and more successful.

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Cindy Jones

Account Executive

Meet Cindy

Cindy brings energy and creativity to every Sportsaro connection. With a warm, community-minded approach, Cindy helps teams discover tools and experiences that make participation more welcoming, useful, and fun.

Email Cindy

Where to write

Every message reaches a person, not a ticket robot. Pick the desk closest to what you need.

Sales & new teamsClubs, leagues, school programssales@sportsaro.comSupportSomething is not workingsupport@sportsaro.comTrust & safetyA person, a post, a child's privacysafety@sportsaro.comPartnershipsBusinesses backing a teampartners@sportsaro.comPress & mediaWriting about youth sportspress@sportsaro.comNot sure whoSend it here and we will route ithello@sportsaro.com

Not sure who to reach? Email hello@sportsaro.com and we will point you to the right person.

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